PURPOSE:
We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.
RESPONSIBILITIES:
Gather feedback from sales and analyze consumer behaviour to define our company’s positioning
Craft our differentiation strategy
Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
Conduct competitive research to identify our strengths and weaknesses
Design promotional campaigns for new products and markets
Develop our social media strategy
Assess the performance of our advertising campaigns and events
Analyze market trends and identify new opportunities and challenges
SKILLS:
Work experience as a Brand Strategist or similar role in Marketing
A portfolio of brand-building projects is a plus
Excellent understanding of the full marketing mix
Experience developing marketing strategies based on market segmentation
Data-driven thinking
Creativity
Communication and writing skill
LOCATION: Work from home.
DURATION: 3 to 6 months.
STIPEND: INR3000-10000 depending on the performance of the Candidate.
APPLY: Send in your resume with a cover letter to hr@frutx.com.
